A Return to Tradition

Weddings will go back to their heart: making treasured memories with friends and family. Experts across the wedding industry are predicting tradition to be a defining feature of 2021 weddings, from timeless dresses to nostalgic fragrances and traditional speeches.

“I am seeing a return to the more traditional side of weddings,” says Jennie Evans of bespoke floral designers Liberty Lane Flowers. “Many more of my clients are choosing their local, childhood church for their ceremony, with a statement archway to frame the entrance, and delicate meadow flowers lining the aisle. They are then moving on to a marquee or sperry tent in the grounds of their parent’s house or a private home setting.

“Increasingly, my brides are valuing the sentimental moments of their day and having their bouquets preserved and framed, or roses planted in their gardens that were used in the wedding flowers. Hand in hand with this comes the more traditional bouquet; increasingly I am being asked for something not too big, yet not too small, with my usual garden roses, sweet peas, and other scented garden flowers to conjure memories of the wedding day in the future.”

Acclaimed bridalwear designer Phillipa Lepley predicts a boom for British dress designers and a return to ageless styles: “Brides will opt for more classic and timeless dresses, prioritising the best of the best quality.”